Fast, Accurate Retail Product Content ManagementMeet Multiple Retailer Requirements with Ease

Fast, Accurate Retail Product Content Management

As a first-party seller, keeping product feeds consistent across multiple retailer websites is perhaps one of the most problematic tasks you’ll ever face. Each one has its own unique template for mapping content, and it’s up to you to meet all the different requirements.

But that doesn’t mean you have to prepare it all manually or hire more staff just to handle first-party PCM. And you shouldn’t have to hold back on selling products because it’s too time-consuming or costly to maintain.

With ChannelAdvisor’s Retail Content Management, it’s easy to convert product content for hundreds of SKUs across numerous sites. This optional add-on enables your account to clean your data on its way to our platform and transform it according to specifications for each retailer.



Upload the retailer’s latest template to your ChannelAdvisor account.

2. Format

ChannelAdvisor produces a product mapping template you can complete within minutes using lookup lists and business rules.

3. Transform

Your raw content is instantly optimized to meet the requirements for each retailer’s template.


Keep listings updated and add new products with ease — there’s no limit to the number of templates you can use. And when it’s time to make updates, simply upload your retailer’s latest template for revisions.

ChannelAdvisor’s Retail PCM is the most reliable way to ensure your products get in front of the right customers, everywhere they shop.

Ready to get started? Request a demo to see Retail Content Management in action.